Monthly Archives: May 2009

Block Spam and Other Email Threats From Entering Your Gateway Spam, commonly defined as unsolicited commercial email, is a powerful advertising channel for many products and services. As a result, spamming has become a profitable business, driven by the low cost of sending email compared to other direct marketing techniques. The high return on investment for spammers has resulted in an overwhelming volume of unwanted messages in personal and business email boxes. Consider this: Conducting a direct mail campaign costs an average of $1.39 per person, meaning that a response rate of 1 in 14 is necessary just to break even on a product with a $20 gross profit. Selling the same item via unsolicited spam email costs only $0.0004 per person, meaning that a response rate of 1 in 50,000 gets the seller back to break-even; anything above that is gravy. With profit margins like these, it’s easy to see why spammers will try anything to get past anti spam technology to deliver their messages to your inbox.

Before we learn about anti-spam software, we need to first know what is spam. To put it succinctly, spam is unsolicited and unwanted email. Other names for spam are Unsolicited Bulk Mail, Excessive Multi-Posting, and Unsolicited Commercial email, in addition to the more common – spam mail, bulk email or just junk mail. The advent of email brought in an era of instant communication, where information reaches our desktops, at negligible cost, and in no time at all, from across the globe.